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What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

What is Folloze?

Today's digital consumers have a strong desire for remarkable interactions. To capture their attention, it’s essential to provide experiences that are truly memorable and distinct. Within just thirty minutes, you can create captivating digital experiences for buyers. Our user-friendly no-code design tool streamlines the execution of various marketing strategies across the entire buyer journey. By leveraging your existing data, content, and messaging, you can customize and guide buyers along their unique paths, all while scaling your efforts effectively. Launch targeted marketing campaigns that allow your sales team to focus on the most pertinent accounts, supporting them in reaching their booking goals. Assess target accounts through a collective lens of engagement that includes all activated channels and interaction points. This enables you to gain a deeper understanding of both known and unknown buyers, recognizing their needs, challenges, and the current phase of their journey, which significantly boosts your marketing strategies' overall effectiveness. By adopting this all-encompassing methodology, not only do you enhance your comprehension of buyers, but you also cultivate more profound relationships with them, paving the way for long-term loyalty and success.

Media

Media

Integrations Supported

LinkedIn
Salesforce
Adobe Marketo Engage
Airgap
Box
ChartHop
Eloqua
Facebook
Gmail
Google Analytics
Google Cloud Platform
Google Cloud Search
HubSpot Marketing Hub
Mailchimp
Meta Pixel
Microsoft Outlook
Salesforce Marketing Cloud Account Engagement
SlideShare
UserGems
Yesware

Integrations Supported

LinkedIn
Salesforce
Adobe Marketo Engage
Airgap
Box
ChartHop
Eloqua
Facebook
Gmail
Google Analytics
Google Cloud Platform
Google Cloud Search
HubSpot Marketing Hub
Mailchimp
Meta Pixel
Microsoft Outlook
Salesforce Marketing Cloud Account Engagement
SlideShare
UserGems
Yesware

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Primer

Company Location

United States

Company Website

www.sayprimer.com

Company Facts

Organization Name

Folloze

Date Founded

2012

Company Location

United States

Company Website

www.folloze.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion

Collaboration

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

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