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What is Prism by Calibrated Intelligence?

Prism is a cutting-edge, transparent AI-powered platform tailored for enhancing Amazon PPC campaigns, providing sellers and agencies with a clear insight into the reasoning behind each recommendation instead of merely suggesting alterations. Unlike other unclear solutions, Prism explains its logic in plain language, supplemented by assessments of statistical significance for each proposed bid adjustment and budget recommendation. Its standout features consist of: • Two AI agents that ensure ongoing optimization 24/7 while also delivering weekly strategic insights • An 8-step guided procedure that streamlines over ten hours of manual bid management into efficient 15-minute reviews • Anomaly detection functionalities that can pinpoint spikes in spending and drops in conversions in about one hour • A 24-hour grace period allowing users to undo any changes, coupled with built-in safeguards to prevent excessive optimization • Identification of nine unique strategic opportunity types, which include anchor keywords, dayparting tactics, and budget regulations Crafted by experts with deep knowledge of the Amazon landscape, Prism introduces a straightforward monthly pricing model ranging from $29 to $449, abolishing percentage-based fees tied to spending and guaranteeing predictable costs as companies expand. Furthermore, it assures users of enterprise-level security, providing peace of mind as they manage their campaigns. Ultimately, Prism sets a new standard in PPC management with its user-centric design and data-driven insights.

What is Kuma Agents?

Kuma Agents functions as an AI-enhanced assistant designed for agencies, PPC specialists, e-commerce leaders, and marketing teams managing paid media campaigns across various platforms, including Google Ads, Meta Ads, and Microsoft Ads. By offering automated scans that can be scheduled daily, thrice weekly, or weekly, it can help users reclaim up to four hours of their time each week. These automated assessments identify significant issues such as unexpected increases in CPM, decreases in CTR, underperforming campaigns, ad rejections, budget pacing concerns, potential fraud indicators, drops in impression share, and reductions in Quality Score. The findings are organized into a prioritized alert list according to their financial impact, and the platform provides one-click solutions for addressing these issues, guaranteeing that no modifications are made to user accounts without prior approval. Users can set specific objectives by defining KPI targets for different platforms and campaigns, enabling Kuma Agents to customize its suggestions to better meet those aspirations. Furthermore, the platform features a comprehensive portfolio dashboard, tailored reports for clients, ROI measurement tools, and resources for team standardization, significantly boosting operational efficiency. Additionally, prospective users can take advantage of a complimentary trial that does not require any credit card information, making it easy to explore the platform's full capabilities. With such features, Kuma Agents stands out as a valuable tool for optimizing paid media efforts.

Media

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Media

Integrations Supported

Amazon
Facebook Ads
Google Ads
Instagram Ads
Meta Ads
Microsoft Advertising

Integrations Supported

Amazon
Facebook Ads
Google Ads
Instagram Ads
Meta Ads
Microsoft Advertising

API Availability

Has API

API Availability

Has API

Pricing Information

$29/user/month
Free Trial Offered?
Free Version

Pricing Information

$39/month per ad account
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Calibrated Intelligence

Date Founded

2026

Company Location

United States

Company Website

calibratedintelligence.com

Company Facts

Organization Name

Ursa Marketing

Date Founded

2025

Company Location

Canada

Company Website

kuma-agents.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

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