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What is ProQuo AI?

ProQuo AI is an innovative platform that harnesses the power of artificial intelligence to facilitate brand management, enabling marketers to create effective brand strategies, evaluate creative assets, and track brand performance instantaneously. By engaging with consumers on a daily basis, ProQuo gathers insights about your brand, its competitors, and the overall market landscape. The platform's AI technology processes this valuable data to formulate a customized action plan designed to help you achieve your branding objectives, whether that involves attracting new customers or identifying untapped opportunities. A diverse range of brands, such as Clorox, Harry's, Expedia, and Keurig Dr Pepper, have successfully integrated ProQuo into their brand management strategies. As the market continues to evolve, tools like ProQuo are poised to play an increasingly vital role in shaping brand success.

What is Creative|Spark?

Ipsos partners with leading brands and creative agencies during the full spectrum of the creative development process to design, evaluate, and enhance impactful campaigns that bolster brand visibility. Creative|Spark functions as a Creative Assessment tool that streamlines the creative process, allowing advertisers and agencies to quickly comprehend, evaluate, and improve their creative outputs to foster brand growth. This cutting-edge solution is currently available in various countries, including Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with future expansions to more regions anticipated. Creative|Spark assesses how effectively your creative content captures and sustains Branded Attention, while also measuring its effects on both short-term and long-term brand performance through a unique combination of cognitive responses, lingering sentiments, and immediate emotional feedback, all reinforced by metrics validated against sales data. Moreover, the platform can deliver actionable insights in as little as 24 hours, facilitating swift decision-making. This rapid reporting enables brands to quickly adjust their strategies based on the most recent evaluations of creative performance, ensuring they remain competitive and responsive in a dynamic marketplace. By leveraging such insights, brands can continually optimize their campaigns for maximum impact and engagement.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$2000 per month

Pricing Information

$5,900

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

ProQuo AI

Date Founded

2019

Company Location

United Kingdom

Company Website

proquoai.com

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos.digital/creative-spark

Categories and Features

AI Marketing

Not specified

Brand Intelligence

Not specified

Brand Management

Asset Management

Brand Monitoring

Not specified

Market Research

Benchmarking
Data Management
Panel Management
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Sentiment Analysis

Survey

Data Analysis Tools
Mobile Survey

Categories and Features

Market Research

Not specified

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