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What is Lasso?

Lasso serves as a cloud-based solution for product information management (PIM) and digital asset management (DAM), specifically aimed at ecommerce teams. This innovative platform allows teams to efficiently onboard catalog data from supplier files, feeds, and websites, while also enabling the mapping of incoming fields to product schemas, ensuring the standardization of units, and categorizing products accurately. Utilizing AI-driven tools, Lasso adeptly fills in missing attributes, crafts brand-aligned descriptions, translates content using predefined glossaries, and enhances images, all backed by reliable sources and confidence scores for comprehensive review. Users have the ability to organize products and assets with ease, track data completeness, set validation rules, collaborate in real time, and oversee roles, permissions, and audit logs to maintain efficient operations. Moreover, Lasso supports smooth integrations with a variety of ecommerce and business tools, along with compatibility for APIs, XML feeds, and MCP, which broadens its application across multiple systems. A free plan is also available, while the paid options are tailored based on catalog capacity and user engagement, providing teams with the flexibility to select the most fitting plan for their requirements. This adaptable pricing strategy not only caters to businesses of all sizes but also positions Lasso as a valuable resource for those aiming to enhance their ecommerce workflows. Furthermore, the platform's commitment to user experience ensures ongoing updates and enhancements that align with the evolving needs of its clientele.

What is Equadis?

Equadis empowers brands and retailers to take full control of their product data and digital performance. As an international expert in Product Information Management (PIM) and Digital Shelf Analytics (DSA), we help our customers deliver consistent, high-quality product experiences, online and in-store. Our AI-driven omnichannel solutions make it simple to collect, enrich, and distribute product information worldwide while monitoring and improving performance across every digital shelf. Equadis combines advanced technology with human expertise to offer flexible, scalable solutions that connect brands and retailers, boost collaboration, and turn data into business value. Trusted by over 14,000 leading companies in industries such as FMCG, beauty, healthcare, and DIY, Equadis partners with some of the world’s most recognized names, including P&G, Unilever, Danone, L’Oréal, LVMH, Estée Lauder, Sephora, Mars, and Haleon.

Media

No images available

Media

Integrations Supported

BigCommerce
Magento
Model Context Protocol (MCP)
NetSuite
SAP Commerce Cloud
Salsify
Shopify
Shoptet
WooCommerce

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

The Free plan costs €0. Pro costs €149/month, billed annually. Enterprise pricing is custom under an annual agreement. Prices exclude VAT.
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DoneByAI

Date Founded

2025

Company Location

Czech Republic

Company Website

productlasso.com

Company Facts

Organization Name

Equadis

Date Founded

1998

Company Location

Switzerland

Company Website

equadis.com

Categories and Features

PIM

Not specified

Categories and Features

AI-Powered PIM

Not specified

PIM

Content Syndication
Data Modeling
Data Quality Control
Digital Asset Management
Documentation Management
Master Record Management
Version Control

Product Data Management

Document Management
Product Analytics
Testing Management
Version Control

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