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What is Lasso?

Lasso serves as a cloud-based solution for product information management (PIM) and digital asset management (DAM), specifically aimed at ecommerce teams. This innovative platform allows teams to efficiently onboard catalog data from supplier files, feeds, and websites, while also enabling the mapping of incoming fields to product schemas, ensuring the standardization of units, and categorizing products accurately. Utilizing AI-driven tools, Lasso adeptly fills in missing attributes, crafts brand-aligned descriptions, translates content using predefined glossaries, and enhances images, all backed by reliable sources and confidence scores for comprehensive review. Users have the ability to organize products and assets with ease, track data completeness, set validation rules, collaborate in real time, and oversee roles, permissions, and audit logs to maintain efficient operations. Moreover, Lasso supports smooth integrations with a variety of ecommerce and business tools, along with compatibility for APIs, XML feeds, and MCP, which broadens its application across multiple systems. A free plan is also available, while the paid options are tailored based on catalog capacity and user engagement, providing teams with the flexibility to select the most fitting plan for their requirements. This adaptable pricing strategy not only caters to businesses of all sizes but also positions Lasso as a valuable resource for those aiming to enhance their ecommerce workflows. Furthermore, the platform's commitment to user experience ensures ongoing updates and enhancements that align with the evolving needs of its clientele.

What is Pattern?

Pattern is an award-winning ecommerce acceleration platform that empowers brands to capture every growth opportunity by uniting software, logistics, and strategic services into a single, powerful solution. The company helps businesses expand across 100+ countries and more than 60 global marketplaces, from Amazon to Alibaba to TikTok, leveraging patented technology and proven expertise. Its fulfillment network achieves 99% accuracy and rapid delivery speeds, supported by competitive pricing that takes the complexity out of global logistics. Pattern’s AI-powered software simplifies product experience management, content optimization, and creator collaboration, enabling brands to deliver stronger customer engagement at scale. Services extend beyond operations, offering consulting designed to address both immediate growth opportunities and long-term strategic planning. With over 44 trillion data points fueling decision-making, brands gain deep visibility into performance and actionable insights to drive outcomes. Pattern’s unique partnership model aligns incentives, ensuring that both the platform and its clients succeed together. The organization employs more than 1,800 team members across 18 international offices, bringing decades of cross-market experience to every partnership. Recognized by Fast Company as one of the most innovative companies, Pattern continues to lead ecommerce with AI-powered innovation. By combining human expertise with cutting-edge technology, Pattern makes ecommerce growth simple, scalable, and sustainable.

Media

No images available

Media

Integrations Supported

Shopify
WooCommerce
BigCommerce
Magento
Model Context Protocol (MCP)
NetSuite
SAP Commerce Cloud
Salsify
Shoptet

Integrations Supported

Shopify
WooCommerce
Adobe Advertising Cloud
Adobe Workfront
CedCommerce
Google Analytics
Google Drive
Microsoft 365
Microsoft OneDrive
Okta
Slack
ethbox

API Availability

Has API

API Availability

Has API

Pricing Information

The Free plan costs €0. Pro costs €149/month, billed annually. Enterprise pricing is custom under an annual agreement. Prices exclude VAT.
Free Version

Pricing Information

$1000.00/month
CORE, PRO, ENTERPRISE -
Editions usually on an annual contract. Each system is tailored meet specific customer requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DoneByAI

Date Founded

2025

Company Location

Czech Republic

Company Website

productlasso.com

Company Facts

Organization Name

Pattern

Date Founded

2013

Company Location

United States

Company Website

www.pattern.com

Categories and Features

PIM

Not specified

Categories and Features

AI-Powered PIM

Not specified

Brand Management

Asset Management

Creative Management

File Sharing

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

PIM

Content Syndication
Data Quality Control
Digital Asset Management
Documentation Management
Master Record Management
Version Control

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