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What is Lasso?

Lasso serves as a cloud-based solution for product information management (PIM) and digital asset management (DAM), specifically aimed at ecommerce teams. This innovative platform allows teams to efficiently onboard catalog data from supplier files, feeds, and websites, while also enabling the mapping of incoming fields to product schemas, ensuring the standardization of units, and categorizing products accurately. Utilizing AI-driven tools, Lasso adeptly fills in missing attributes, crafts brand-aligned descriptions, translates content using predefined glossaries, and enhances images, all backed by reliable sources and confidence scores for comprehensive review. Users have the ability to organize products and assets with ease, track data completeness, set validation rules, collaborate in real time, and oversee roles, permissions, and audit logs to maintain efficient operations. Moreover, Lasso supports smooth integrations with a variety of ecommerce and business tools, along with compatibility for APIs, XML feeds, and MCP, which broadens its application across multiple systems. A free plan is also available, while the paid options are tailored based on catalog capacity and user engagement, providing teams with the flexibility to select the most fitting plan for their requirements. This adaptable pricing strategy not only caters to businesses of all sizes but also positions Lasso as a valuable resource for those aiming to enhance their ecommerce workflows. Furthermore, the platform's commitment to user experience ensures ongoing updates and enhancements that align with the evolving needs of its clientele.

What is Pimly?

Enhance your profitability and minimize costs with Pimly’s all-encompassing Salesforce PIM solution. Explore how Pimly can significantly improve your organization’s product information management efficiency. Pimly is transforming the landscape of product information management. For the first time, the ability to centralize all your product data within Salesforce is available, providing seamless management and utilization of product details and digital assets across diverse Salesforce platforms. Bring all your production information into Salesforce, regardless of its original location, to ensure smooth data sharing and establish a cohesive system that every team member can depend on. Connect product information directly to your business workflows. This advancement frees up valuable time for business teams in sales, marketing, and service who would otherwise spend too long searching for critical product data. Equip your sales and service teams with the most precise, current, and extensive product information, including sell sheets and digital catalogs, all within the easy-to-use Salesforce interface. This approach not only boosts their productivity but also substantially enhances your business potential, creating new avenues for growth and success. By leveraging these capabilities, you position your organization for long-term prosperity.

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Integrations Supported

BigCommerce
Magento
Model Context Protocol (MCP)
NetSuite
SAP Commerce Cloud
Salsify
Shopify
Shoptet
WooCommerce

Integrations Supported

Salesforce

API Availability

Has API

API Availability

Pricing Information

The Free plan costs €0. Pro costs €149/month, billed annually. Enterprise pricing is custom under an annual agreement. Prices exclude VAT.
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

DoneByAI

Date Founded

2025

Company Location

Czech Republic

Company Website

productlasso.com

Company Facts

Organization Name

Pimly

Date Founded

2022

Company Location

United States

Company Website

www.pimly.co

Categories and Features

PIM

Not specified

Categories and Features

PIM

Not specified

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