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What is Promo?

Promo functions as a two-sided marketplace that connects brand representatives with marketing firms. Users can handle applications, arrange staff, and take advantage of GPS check-in options following events, all without any charges. By selecting premium subscriptions, users unlock extra functionalities, including analytics after events, customized forms, invoicing options, payroll oversight, and the capability to launch email campaigns to over 450,000 brand ambassadors across the US and Canada. This all-encompassing platform seeks to simplify the partnership between brands and ambassadors, thereby greatly improving marketing initiatives. Furthermore, its user-friendly interface ensures that both parties can efficiently collaborate to achieve their goals.

What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

Media

No images available

Media

Integrations Supported

Integrations Supported

AuthPoint
Axis LMS
DNSWatch
RiteTag
Sprout Social
ThreatSync
Wufoo
Zapier

API Availability

API Availability

Pricing Information

$29/month
Free Version

Pricing Information

$89 per user per month
Billed annually
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Promo

Date Founded

2025

Company Location

Canada

Company Website

promo.cv

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Categories and Features

Brand Advocacy

Not specified

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

Social Networking

Not specified

Popular Alternatives

Popular Alternatives

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