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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is Biscience?

Don't settle for outdated research tools when you can gain a holistic view of the digital consumer environment. BIScience raises the bar by providing in-depth digital insights tailored for market research firms, brands, publishers, retailers, and investment professionals. By tapping into billions of online browsing activities, product searches, and detailed buyer journey data sourced from our growing network of 5 million global opt-in users, you will obtain a significant advantage over competitors. Our Clickstream OS meticulously records every digital interaction users engage in across diverse platforms—including websites, eCommerce, keyword searches, video streaming services, and mobile apps—while maintaining user confidentiality globally. We prioritize privacy, ensuring that our opt-in panel onboarding meets the rigorous standards set by GDPR and CCPA regulations, and adheres to the policies outlined by Google, Apple, and Mozilla app stores. Our state-of-the-art Big Data processing engine evaluates hundreds of terabytes of information daily, allowing us to provide the most advanced user-centric data analytics on a vast scale. With our insights at your fingertips, you can refine your strategies and make data-driven decisions that foster growth and enhance engagement in the ever-evolving digital marketplace. Embracing these insights positions you for success in an increasingly competitive environment.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Similarweb
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Similarweb
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Biscience

Date Founded

2009

Company Location

United States

Company Website

www.biscience.com

Categories and Features

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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