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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is BuyerTool?

Oversee Expenditures, Educate Your Buyers, Expand Your Team, and Ensure Comprehensive Oversight. By optimizing their campaign management, each media buyer can potentially free up an average of four hours each day. Gain insights into fund allocation, the platforms utilized for spending, the timing of these transactions, and the target audiences being pursued. Effortlessly onboard new media buyers or integrate experienced professionals with minimized risk. The BuyerTool platform allows you to pause and launch ads, along with adjusting budgets smoothly. Achieve a holistic overview of overall spending throughout your organization. For those managing multiple ad accounts for a single client, BuyerTool conveniently aggregates all pertinent data under that client's profile. Elevate your media buying team into a powerful competitive entity for each buyer by grouping all clients and ad accounts under their management. Make use of the trend comparison feature to analyze customized time frames, assisting in informed decision-making while enhancing performance. You can now avoid the limitations of the Facebook UI for necessary ad modifications, as all actions can be executed effectively from one centralized platform. This process not only boosts productivity but also nurtures a more strategic mindset in media buying, ultimately leading to better outcomes. Additionally, the ability to track performance metrics in real-time allows for continuous improvement and adaptation to market changes.

Media

Media

Integrations Supported

Acast
Adobe Acrobat
Basis DSP
Eyeota
Facebook
Facebook Ads
LiveRamp
MediaMath
Meta Ads
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Acast
Adobe Acrobat
Basis DSP
Eyeota
Facebook
Facebook Ads
LiveRamp
MediaMath
Meta Ads
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$350 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

BuyerTool

Company Location

United States

Company Website

buyertool.io/features/

Categories and Features

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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