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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is Curated.Media?

Curated.Media operates as an autonomous, self-service platform dedicated to programmatic media curation, aimed at helping advertisers, agencies, and programmatic media buyers efficiently build, manage, and activate customized Private Marketplace (PMP) deals and inventory collections across a variety of digital advertising channels. This innovative platform grants users access to an extensive library of curated PMPs while also allowing for the development of personalized PMPs that incorporate publisher first-party data, third-party audience segments, and contextually relevant inventory options such as CTV packages or performance-focused placements, all designed to meet specific targeting and KPI goals. By emphasizing control, transparency, and efficiency, it empowers buyers to customize their supply chain, cut out intermediaries, and directly curate the inventory they leverage, which reduces operational hurdles and improves campaign effectiveness when compared to conventional programmatic purchases. The platform's capabilities enable users to layer audience signals, choose inventory based on contextual relevance or performance indicators, and refine deals through data-driven insights, ultimately equipping them to make well-informed decisions and enhance their advertising effectiveness. In this manner, Curated.Media not only simplifies the media buying journey but also encourages a more strategic perspective on digital advertising, thereby fostering enhanced collaboration and innovation in the advertising landscape.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Claude
Eyeota
Gemini
Grok
MediaMath
Nexxen
OpenAI
Oracle Cloud Infrastructure
Perplexity
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Acast
Adform
Adobe Acrobat
Claude
Eyeota
Gemini
Grok
MediaMath
Nexxen
OpenAI
Oracle Cloud Infrastructure
Perplexity
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Curated.Media

Company Location

United States

Company Website

curated.media/

Categories and Features

Categories and Features

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