Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • AmpiFire Reviews & Ratings
    57 Ratings
    Company Website
  • Admiral Reviews & Ratings
    73 Ratings
    Company Website
  • AuthorityTech Reviews & Ratings
    2 Ratings
    Company Website
  • Boostero Reviews & Ratings
    64 Ratings
    Company Website
  • Setplex Reviews & Ratings
    10 Ratings
  • D&B Connect Reviews & Ratings
    188 Ratings
    Company Website
  • DataImpulse Reviews & Ratings
    31 Ratings
    Company Website
  • D&B Hoovers Reviews & Ratings
    1,201 Ratings
    Company Website
  • Vehicle Acquisition Network (VAN) Reviews & Ratings
    54 Ratings
    Company Website
  • EventsAir Reviews & Ratings
    151 Ratings
    Company Website

What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

Media

Media

Integrations Supported

Eyeota
Acast
Adform
Adobe Acrobat
Basis DSP
LiveRamp
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Eyeota
AdClarity
Admetricks
Supermetrics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Categories and Features

Media Planning

Not specified

Categories and Features

Ad Intelligence

Not specified

Popular Alternatives

Popular Alternatives