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What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

What is Adobe Launch?

Outstanding experiences arise from the synergy of cohesive data and integrated tools. Merging data and systems seamlessly is crucial for delivering exceptional customer interactions. Utilizing Adobe Experience Platform Launch allows you to connect diverse technologies and convert data into actionable insights, which in turn helps you craft memorable and impactful experiences for your audience. An integrated technological framework significantly enhances the overall user experience. When technologies are built on a unified platform, they are designed to work together seamlessly, resulting in extraordinary outcomes. This allows for faster deployment processes, which can be automated for efficiency. Take advantage of powerful open APIs to create scripts that facilitate the programmatic deployment of your technology solutions. Collect your data, comprehend it thoroughly, and share it effectively. Achieve a holistic view of all data gathered from your web and mobile platforms to enhance quality control and enable smooth sharing. Foster collaboration by relying on a community instead of a solitary source. Embrace the evolving technologies provided by a network of third-party engineers focused on developing optimal integrations, which encourages innovation and flexibility. Ultimately, this interconnected ecosystem not only empowers you to thrive in a fast-changing digital landscape but also promotes ongoing growth and adaptation in your strategies.

Media

Media

Integrations Supported

Admiral
Adobe Experience Manager
Adobe Experience Platform
Captain Compliance
Insider One
Intuizi
Invoca
Pepperjam
Schema App
Secure Privacy
Sizmek Ad Suite

Integrations Supported

Admiral
Adobe Experience Manager
Adobe Experience Platform
Captain Compliance
Insider One
Intuizi
Invoca
Pepperjam
Schema App
Secure Privacy
Sizmek Ad Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/experience-platform/launch.html

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

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