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What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

What is HeadBidder?

HeadBidder is a user-friendly SaaS platform designed for managing header bidding, specifically tailored for online publishers and teams focused on ad monetization and yield enhancement. This tool streamlines the development and deployment of code, ultimately allowing users to concentrate on the fundamental aspects of their online advertising sales that generate revenue, while leveraging HeadBidder.net for automated ad management tasks. It integrates a comprehensive array of ready-to-use features and tools, including a prebid.js container, third-party integrations with Google Ad Manager, Smart+, User ID tools, built-in Prebid analytics, and more. The functionality of the Header Bidding Manager SaaS tool, “HeadBidder,” includes a multi-site and multi-account user interface, robust user account and publisher management capabilities for system administrators, and a platform-wide messaging system. Additionally, it offers a Prebid.js-based wrapper builder, automated Prebid.js script assembly, and adapter monitoring, along with support for the Google Ad Manager API and token-based access. The platform also features built-in Prebid Analytics, supports both banner and video ad types, and accommodates custom floors, aliases, User-ID modules, and various Prebid server adapter functionalities. Overall, HeadBidder provides a comprehensive solution designed to enhance the efficiency of ad management processes for digital publishers.

Media

Media

Integrations Supported

Admiral
Intuizi

Integrations Supported

Google Ad Manager

API Availability

API Availability

Pricing Information

Pricing depends on products used.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Company Facts

Organization Name

FM Labs LLC

Date Founded

2012

Company Location

USA

Company Website

headbidder.net

Categories and Features

Ad Networks

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Ad Management

Not specified

Ad Server

Ad Inventory Management
Ad Optimization
Banner Management
Mobile Ad Serving
Rich Media Ad Serving
Video Ad Serving

Display Advertising

Not specified

Video Advertising

Demand-Side Platform (DSP)
Display Advertising
Media Buying
Reporting / Analytics
Supply-Side Platform (SSP)
Video Monetization

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