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What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

What is Nine?

At the heart of Nine’s Marketplace – Nine & Microsoft AU NZ – lies the sophisticated supply-side platform AppNexus, supported by Microsoft, which opens up significant avenues for reaching Australian audiences in a large-scale and real-time manner. Nine is fully committed to a programmatic approach in digital advertising, focusing on providing access to its offerings in ways that align with your specific requirements. Our journey started with the integration of a cohesive digital programmatic technology stack via AppNexus. Each change we make is designed to streamline transactions for our clients, ultimately improving their purchasing experience and delivering better results. You can leverage our engaging and customized creative formats, alongside verified data products and viewable inventory, through your demand-side platform (DSP). Additionally, we are set to launch automated guaranteed trading within the next six months, which will ensure our services continue to lead in industry advancements. This ongoing dedication reflects our responsiveness to the dynamic demands of the market while fostering innovation in digital advertising strategies.

Media

Media

Integrations Supported

Admiral
Intuizi

Integrations Supported

Admiral
Intuizi

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Company Facts

Organization Name

Nine

Date Founded

1960

Company Location

Australia

Company Website

www.nineforbrands.com.au

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

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