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What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

Media

Media

Integrations Supported

Admiral
Intuizi

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing depends on products used.
Free Trial Offered?

Pricing Information

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Categories and Features

Ad Networks

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Big Data

Predictive Analytics

Demand Planning

Inventory Optimization

Mobile Marketing

In-App Marketing

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting

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