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What is Publift?

Publift is an innovative programmatic advertising technology firm that collaborates with digital publishers to boost their advertising revenues. Established by two former Google employees, Publift offers a user-friendly, proprietary software platform that enables publishers to concentrate on crafting engaging content for their audiences while minimizing the time spent on managing the advertising income essential to their operations. Through a single Fuse tag, publishers gain access to an extensive array of advertising technology, including header management, header bidding, open bidding, ad layout optimization, and brand safety features, all conveniently managed from one dashboard. Fuse uniquely empowers publishers to enhance and oversee their advertising technology, featuring intuitive integrations such as multivariate testing, integration with content management platforms, alert monitoring, and automated bidding optimization. As a testament to its effectiveness, our platform has facilitated an impressive average revenue growth of 60% for clients year-over-year, proving its value in the competitive digital landscape.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

Integrations Supported

DV Publisher Suite

API Availability

API Availability

Pricing Information

Contact us

Pricing Information

$100 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Publift

Date Founded

2015

Company Location

Ireland

Company Website

www.publift.com

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Media Planning

Not specified

Publishing and Subscriptions

Advertising Management
Campaign Management
Newsletters

Revenue Management

Inventory Control
Price Optimization

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