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What is Publift?

Publift is an innovative programmatic advertising technology firm that collaborates with digital publishers to boost their advertising revenues. Established by two former Google employees, Publift offers a user-friendly, proprietary software platform that enables publishers to concentrate on crafting engaging content for their audiences while minimizing the time spent on managing the advertising income essential to their operations. Through a single Fuse tag, publishers gain access to an extensive array of advertising technology, including header management, header bidding, open bidding, ad layout optimization, and brand safety features, all conveniently managed from one dashboard. Fuse uniquely empowers publishers to enhance and oversee their advertising technology, featuring intuitive integrations such as multivariate testing, integration with content management platforms, alert monitoring, and automated bidding optimization. As a testament to its effectiveness, our platform has facilitated an impressive average revenue growth of 60% for clients year-over-year, proving its value in the competitive digital landscape.

What is Adagio?

Adagio's demand optimization solutions empower publishers to access an extensive array of demand sources, leading to remarkable revenue increases while enhancing user experience, streamlining supply paths, and reducing carbon footprints. Trusted by over 25,000 publishers worldwide, Adagio offers state-of-the-art technology tailored to meet the needs of publishers, advertisers, and users. The platform effectively mitigates revenue losses during the auction process by resolving challenges such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up strategies, and timeouts, thus enabling publishers to boost their earnings with innovative technological approaches. Adagio simplifies the optimization of both existing and new demand sources using any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seat performance and the Adagio Ad Exchange for effortless integration with chosen SSP and DSP partners. Furthermore, the platform features comprehensive analytics and reporting capabilities, offering crucial insights into revenue KPIs across multiple dimensions to guide strategic decision-making. By prioritizing both financial success and environmental responsibility, Adagio distinguishes itself as a frontrunner in the demand optimization sector, setting a standard for excellence in the industry.

Media

Media

Integrations Supported

33Across Lexicon
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
PubMatic
Sovrn
TripleLift

Integrations Supported

33Across Lexicon
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
PubMatic
Sovrn
TripleLift

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Publift

Date Founded

2015

Company Location

Ireland

Company Website

www.publift.com

Company Facts

Organization Name

Adagio

Company Website

adagio.io

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