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What is Publift?

Publift is an innovative programmatic advertising technology firm that collaborates with digital publishers to boost their advertising revenues. Established by two former Google employees, Publift offers a user-friendly, proprietary software platform that enables publishers to concentrate on crafting engaging content for their audiences while minimizing the time spent on managing the advertising income essential to their operations. Through a single Fuse tag, publishers gain access to an extensive array of advertising technology, including header management, header bidding, open bidding, ad layout optimization, and brand safety features, all conveniently managed from one dashboard. Fuse uniquely empowers publishers to enhance and oversee their advertising technology, featuring intuitive integrations such as multivariate testing, integration with content management platforms, alert monitoring, and automated bidding optimization. As a testament to its effectiveness, our platform has facilitated an impressive average revenue growth of 60% for clients year-over-year, proving its value in the competitive digital landscape.

What is Playwire?

The landscape of digital advertising is both complex and demanding, primarily due to the swift advancements in advertising technologies along with the increasing expectations from clients. This intricate environment can create significant challenges for publishers, who are tasked with the dual responsibility of effective ad management and providing high-quality content for their audiences. Thankfully, our all-encompassing monetization platform, RAMP®, offers publishers a reliable support system. Playwire’s integrated solution covers the full spectrum of the advertising ecosystem, guaranteeing that publisher revenues are maximized while yield operations, direct sales, and creative teams diligently work in their favor. Imagine managing video, display, and data advertising through a unified channel; Playwire transforms this vision into a reality. With just a simple addition of a code snippet, you can effortlessly monetize your website across different devices and operating systems. Our platform allows multiple ad exchanges to compete for your available inventory at the same time, resulting in faster ad load times, improved CPMs, and better fill rates. Furthermore, you can easily host, encode, manage, and publish your video content while taking advantage of powerful analytics that help inform your strategic decisions. Ultimately, Playwire alleviates the complexities associated with digital advertising, enabling you to prioritize what matters most—captivating your audience and expanding your business reach. As a result, you can navigate this fast-paced environment with confidence and clarity.

Media

Media

Integrations Supported

Integrations Supported

Admiral
Mediavine
Raptive

API Availability

API Availability

Pricing Information

Contact us

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Publift

Date Founded

2015

Company Location

Ireland

Company Website

www.publift.com

Company Facts

Organization Name

Playwire

Date Founded

2007

Company Location

United States

Company Website

www.playwire.com

Categories and Features

Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Ad Server

Not specified

App Monetization

Not specified

Revenue Intelligence

Not specified

Video

Not specified

Video Advertising

Not specified

Popular Alternatives

Popular Alternatives

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