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What is Publitrac?

Leverage PUBLITRAC to manage your relationship marketing efforts, thereby improving customer acquisition, engagement, and retention through a series of well-organized campaigns. While marketing information can originate from multiple sources, centralizing this data allows for a real-time connection that facilitates tracking and managing every interaction with your contacts. As customers interact with your digital channels, their profiles are continuously updated in real-time, enhancing their accuracy. You can organize your database and create lists that reflect the specific attributes, interests, and behaviors of your audience. It's crucial to deliver the right message to the right person at the right time. Our three levels of personalization—recipient, sender, and dynamic content—enable you to effectively enhance your email marketing campaigns. The possibilities for customization are as extensive as your customer base itself, allowing for a unique approach for each individual. Furthermore, you can automate your marketing strategies based on customers' past behaviors, interests, and socio-demographic data, ensuring that your communications are relevant and engaging. This heightened level of personalization not only boosts customer satisfaction but also fosters enduring loyalty, creating a lasting relationship between the brand and its customers. By embracing these strategies, you can position your brand at the forefront of customer engagement.

What is DataSort?

A mobile platform enriched with external data provides the ability to: — reconstruct detailed sociodemographic profiles of its users, encompassing characteristics like age and gender, — develop distinct user categories such as young parents, avid travelers, blue-collar workers, university students, and wealthy individuals, — offer analytics customized to client needs, focusing on aspects such as user density in certain locations, customer loyalty trends, emerging patterns, and competitive analysis, — determine the best locations for new kindergartens, supermarkets, or shopping centers by analyzing user concentrations, interests, and demographic data. Originally tailored for a specific client in the UAE, this solution has transformed into a full-fledged product due to rising demand, aiding a variety of businesses in addressing vital challenges and answering pressing questions, such as: — launching precisely targeted advertising initiatives, — identifying the most promising sites for new business ventures, — selecting optimal locations for outdoor advertising, and greatly improving strategic planning processes, while also facilitating better decision-making and resource allocation for business growth.

Media

Media

No images available

Integrations Supported

Facebook
Google Analytics
X (Twitter)

Integrations Supported

Facebook
Google Analytics
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$50,000
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PUBLITECH

Date Founded

1996

Company Location

Canada

Company Website

www.publitech.com/marketing-relationnel/

Company Facts

Organization Name

Inventale

Date Founded

2015

Company Location

United Arab Emirates

Company Website

invenpro.tech/en/projects/data-sort/

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

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