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What is Publitrac?

Leverage PUBLITRAC to manage your relationship marketing efforts, thereby improving customer acquisition, engagement, and retention through a series of well-organized campaigns. While marketing information can originate from multiple sources, centralizing this data allows for a real-time connection that facilitates tracking and managing every interaction with your contacts. As customers interact with your digital channels, their profiles are continuously updated in real-time, enhancing their accuracy. You can organize your database and create lists that reflect the specific attributes, interests, and behaviors of your audience. It's crucial to deliver the right message to the right person at the right time. Our three levels of personalization—recipient, sender, and dynamic content—enable you to effectively enhance your email marketing campaigns. The possibilities for customization are as extensive as your customer base itself, allowing for a unique approach for each individual. Furthermore, you can automate your marketing strategies based on customers' past behaviors, interests, and socio-demographic data, ensuring that your communications are relevant and engaging. This heightened level of personalization not only boosts customer satisfaction but also fosters enduring loyalty, creating a lasting relationship between the brand and its customers. By embracing these strategies, you can position your brand at the forefront of customer engagement.

What is Leadoo?

Leadoo Marketing Technologies stands out as one of the rapidly expanding MarTech firms in the Nordic region. Established in 2018, Leadoo has amassed a client base of over 750 worldwide and has achieved a remarkable conversion rate, generating more than six times the number of sales leads previously possible. As the pioneering Lead-Driven marketing platform globally, Leadoo provides an intuitive toolkit designed to transform passive website visitors into engaged, qualified leads. With a blend of interactive features and a user-friendly interface, the platform enables businesses to boost lead generation, enhance the conversion of potential clients, and elevate customer service through a combination of bots and human interaction. Leadoo was founded with a singular focus: to achieve tangible results for its users. By equipping companies with the tools necessary to refine their marketing efforts, Leadoo empowers them to exceed their sales objectives. Through fostering meaningful interactions between customers and businesses, our mission is to drive increased sales and create lasting connections.

Media

Media

Integrations Supported

Facebook
Google Analytics
X (Twitter)

Integrations Supported

ActiveCampaign
Adobe Marketo Engage
HubSpot Marketing Hub
Insightly
Mailchimp
Ortto
Salesforce
SendGrid
Shopify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€699 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PUBLITECH

Date Founded

1996

Company Location

Canada

Company Website

www.publitech.com/marketing-relationnel/

Company Facts

Organization Name

Leadoo

Date Founded

2018

Company Location

Finland

Company Website

leadoo.com

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Segmentation

Marketing Automation

Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Website Visitor Tracking

Categories and Features

Conversational AI

Code-free Development
Contextual Guidance
Multi-Languages
Pre-configured Bot
Reusable Components
Virtual Assistant

Conversational Marketing

Audience Segmentation
Chatbot
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations

Customer Service

Live Chat
Surveys & Feedback
Virtual Assistant
Workflow Management

Lead Capture

Dashboard
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Live Chat

Customizable Branding
Offline Form
Proactive Chat
Third Party Integration
Website Visitor Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation
Website Visitor Tracking

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