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What is Publitrac?

Leverage PUBLITRAC to manage your relationship marketing efforts, thereby improving customer acquisition, engagement, and retention through a series of well-organized campaigns. While marketing information can originate from multiple sources, centralizing this data allows for a real-time connection that facilitates tracking and managing every interaction with your contacts. As customers interact with your digital channels, their profiles are continuously updated in real-time, enhancing their accuracy. You can organize your database and create lists that reflect the specific attributes, interests, and behaviors of your audience. It's crucial to deliver the right message to the right person at the right time. Our three levels of personalization—recipient, sender, and dynamic content—enable you to effectively enhance your email marketing campaigns. The possibilities for customization are as extensive as your customer base itself, allowing for a unique approach for each individual. Furthermore, you can automate your marketing strategies based on customers' past behaviors, interests, and socio-demographic data, ensuring that your communications are relevant and engaging. This heightened level of personalization not only boosts customer satisfaction but also fosters enduring loyalty, creating a lasting relationship between the brand and its customers. By embracing these strategies, you can position your brand at the forefront of customer engagement.

What is Oculisa?

Genuine users send inquiries through your platform. Oculisa allows you to monitor the online behavior of your prospects, enabling you to determine when a potential customer first visited your site. You are able to recognize the device utilized by the prospective client to access your website and assess their engagement level. Furthermore, it provides insights into which particular features the lead interacted with on your site, aiding in the evaluation of their interest. You can also analyze the average time it takes for a potential client to make a request and anticipate the chances of a successful transaction prior to contacting them. The ranking table updates in real-time, allowing you to concentrate on the most promising leads to close deals, which ultimately streamlines your sales process. This thorough evaluation not only deepens your understanding of leads but also furnishes you with the necessary insights to customize your strategies effectively. By leveraging this information, your sales efforts become more efficient and targeted, maximizing your potential for successful interactions.

Media

Media

Integrations Supported

Facebook
Google Analytics
X (Twitter)

Integrations Supported

Facebook
Google Analytics
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.99 per lead
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PUBLITECH

Date Founded

1996

Company Location

Canada

Company Website

www.publitech.com/marketing-relationnel/

Company Facts

Organization Name

Oculisa

Company Website

oculisa.com

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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