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What is Pulley?

Pulley simplifies the management of your equity and cap table, enabling you to concentrate on expanding your business. With Pulley, you can join your company right away and get a 409a valuation within just five days. This user-friendly platform is designed to assist early-stage businesses from the moment of incorporation, providing the capability to grow alongside them. Additionally, Pulley automates the submission of Form 3921 and ensures compliance with Rule 701, while also facilitating the electronic issuance of stock certificates. The platform can swiftly handle complex equity events, including stock splits and intricate vesting scenarios, making the process seamless. Managing a cap table can be challenging, but Pulley offers rapid support to paralegals and lawyers in under five minutes, helping them to respond promptly to client inquiries. Thanks to integrations with HRIS systems like Rippling and Gusto, updating a cap table has never been more straightforward. Join over 1,000 companies that are successfully scaling their operations with Pulley and discover how it can transform your equity management experience. For more information, visit https://pulley.com.

What is Carta?

Equity made easy. Carta offers a comprehensive platform for both investors and companies to oversee their equity strategies, including valuations, investments, cap tables, and capital plans. Begin by establishing your Carta cap table, then proceed to issue digital securities, obtain 409A appraisals, and facilitate liquidity events. With Carta, your cap table is automatically kept current, reflecting all equity transactions and relevant data. We ensure you remain compliant during the issuance of equity or when acquiring 409A valuations. Both investors and employees have the ability to accept electronic securities and exercise their options while also being able to monitor their vesting schedules. Supporting over 800,000 shareholders in managing equity valued at $575 billion, Carta serves a diverse clientele. Whether you're seeking a cap table and 409A or aiming to execute secondary transactions, utilize financial reporting, tax tools, and maintain closer connections with your investors, Carta is here to assist you every step of the way. With its user-friendly interface, Carta makes managing equity simpler than ever before.

Media

Media

Integrations Supported

BambooHR
Easop
HiBob
Slice
Gusto
Rippling

Integrations Supported

BambooHR
Easop
HiBob
Slice
AccessOwl
Aside
CandorIQ
Clockwork
Complete
Equidam
Firstbase
FlowFi
Pave
Quanta
QuickBooks Online Advanced
TriNet

API Availability

API Availability

Pricing Information

$100/month for 25 stakeholders
*Free trial available to customers migrating from Carta

1. Startup
Pricing: $100/mo / 25 stakeholders +$4 / additional stakeholder
Includes:
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
- Cap table modeling
- Concierge onboarding
- Option and equity templates
- Offer letters

2. Growth
Pricing: $280/mo / 40 stakeholders + $7 / additional stakeholder
Includes all Startup Plan features, plus:
- 409A valuations (learn more)
- Onboarding due diligence
- Electronic option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integration

3. Custom
Pricing: Contact us
Includes all Growth Plan features, plus:
- ASC 718
- Priority onboarding
- Phone support
- Waterfall modeling (coming soon)
- Custom reports
Free Trial Offered?

Pricing Information

$2,800 per year
Cost based on stakeholder count, complexity, and plan

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Pulley

Date Founded

2019

Company Location

United States

Company Website

pulley.com

Company Facts

Organization Name

Carta

Date Founded

2012

Company Location

United States

Company Website

carta.com

Categories and Features

Business Valuation

Not specified

Equity Management

Cap Table Management
Deal Management
Document Storage
ESOP Management
Financial Modeling
Options Management
Participant Portal
Portfolio Management
Private Equity
Public Equity
Valuation Management
Vesting Management

Categories and Features

Board Management

Approval Process Management
Collaboration
Document Management
Electronic Signature
Member Directory
Minutes Management
Role-Based Permissions

Business Valuation

Not specified

Compensation Management

Employee Reward Programs
Incentive Programs

Equity Management

Cap Table Management
Deal Management
Document Storage
Financial Modeling
Options Management
Participant Portal
Portfolio Management
Valuation Management
Vesting Management

Financial Reporting

"What If" Scenarios
Audit Trail
Forecasting
General Ledger

Financial Risk Management

Compliance Management
Liquidity Analysis
Operational Risk Management
Portfolio Management
Portfolio Modeling

Fund Accounting

Not specified

Investment Management

Not specified

Salary Benchmarking

Not specified

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