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What is Pulley?

Pulley simplifies the management of your equity and cap table, enabling you to concentrate on expanding your business. With Pulley, you can join your company right away and get a 409a valuation within just five days. This user-friendly platform is designed to assist early-stage businesses from the moment of incorporation, providing the capability to grow alongside them. Additionally, Pulley automates the submission of Form 3921 and ensures compliance with Rule 701, while also facilitating the electronic issuance of stock certificates. The platform can swiftly handle complex equity events, including stock splits and intricate vesting scenarios, making the process seamless. Managing a cap table can be challenging, but Pulley offers rapid support to paralegals and lawyers in under five minutes, helping them to respond promptly to client inquiries. Thanks to integrations with HRIS systems like Rippling and Gusto, updating a cap table has never been more straightforward. Join over 1,000 companies that are successfully scaling their operations with Pulley and discover how it can transform your equity management experience. For more information, visit https://pulley.com.

What is Equical?

Equical is an innovative equity management platform that leverages business intelligence tailored for startups facing the unique challenges of emerging markets, specifically in Africa including Nigeria, and extending to regions like Latin America, Southeast Asia, and India. This platform effectively tackles the specific hurdles typical in these areas, such as managing transactions in multiple currencies, complying with local regulations like those set by the Nigerian SEC, Brazilian CVM, and Indian SEBI, and addressing the inadequacies of traditional US-centric solutions such as Carta and Pulley, which can often be unsuitable or excessively costly. By providing modern and automated tools, Equical simplifies the management of ownership structures, removing the disarray of spreadsheets, tedious manual calculations, and compliance headaches. Its mission is centered on fostering fairness, transparency, and delivering real-time insights into equity distribution and tracking. Among its standout features are AI-enhanced cap tables that allow for automatic updates and precise dilution modeling, enabling users to evaluate different funding scenarios, such as determining the effects of raising $2 million at a $15 million pre-money valuation. Equical's dedication to understanding the particular requirements of startups in these vibrant markets empowers entrepreneurs to make well-informed decisions regarding their equity management. Consequently, it not only supports their growth but also enhances their overall operational efficiency.

Media

Media

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Integrations Supported

BambooHR
Easop
Gusto
HiBob
Humaans
Insperity
Justworks
Namely
Rippling
Slice

Integrations Supported

API Availability

API Availability

Pricing Information

$100/month for 25 stakeholders
*Free trial available to customers migrating from Carta

1. Startup
Pricing: $100/mo / 25 stakeholders +$4 / additional stakeholder
Includes:
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
- Cap table modeling
- Concierge onboarding
- Option and equity templates
- Offer letters

2. Growth
Pricing: $280/mo / 40 stakeholders + $7 / additional stakeholder
Includes all Startup Plan features, plus:
- 409A valuations (learn more)
- Onboarding due diligence
- Electronic option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integration

3. Custom
Pricing: Contact us
Includes all Growth Plan features, plus:
- ASC 718
- Priority onboarding
- Phone support
- Waterfall modeling (coming soon)
- Custom reports
Free Trial Offered?

Pricing Information

$80
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Pulley

Date Founded

2019

Company Location

United States

Company Website

pulley.com

Company Facts

Organization Name

Equical

Date Founded

2025

Company Location

Lagos Nigeria

Company Website

www.equical.tech

Categories and Features

Business Valuation

Not specified

Equity Management

Cap Table Management
Deal Management
Document Storage
ESOP Management
Financial Modeling
Options Management
Participant Portal
Portfolio Management
Private Equity
Public Equity
Valuation Management
Vesting Management

Categories and Features

Equity Management

Not specified

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