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What is PulsePoint?

PulsePoint stands at the forefront of technological advancement, leveraging real-time data to transform the realm of healthcare marketing and decision-making. By dissecting complex health indicators and integrating digital aspects with physical data, PulsePoint provides a comprehensive view of health consumers. Their innovative systems utilize machine learning and programmatic automation to capitalize on this data, optimizing marketing initiatives, customer insights, predictive analytics, and support for decision-making. This approach enables healthcare marketers to reach the right audiences effectively and at scale, while publishers benefit from increased profitability through data-driven strategies. Consequently, PulsePoint not only reshapes marketing tactics but also contributes to improved outcomes in healthcare, highlighting the vital link between technology and better health services. Ultimately, their commitment to innovation paves the way for a more connected and efficient healthcare environment.

What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

Media

Media

Integrations Supported

DV Publisher Suite
ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
Bucksense
Citizen RIMS
EPICA
FreeWheel Beeswax
MindMatch
ReklamStore
Spaceback
Tapad
Zuar Runner

Integrations Supported

DV Publisher Suite
ASTRAD DSP
Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
Bucksense
Citizen RIMS
EPICA
FreeWheel Beeswax
MindMatch
ReklamStore
Spaceback
Tapad
Zuar Runner

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PulsePoint

Date Founded

2011

Company Location

United States

Company Website

www.pulsepoint.com

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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