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What is Purify Digital?
Purify Digital functions as a performance-driven advertising network and traffic partner for advertisers and publishers alike, focusing on real-time display and mobile advertising solutions. The network offers a wide array of premium ad inventory for both web and mobile channels, including options for in-app and mobile web, while utilizing real-time tracking to improve optimization and facilitate an effortless onboarding experience for clients. Its expertise covers multiple industries such as ecommerce, media, gaming, finance, browser extensions, and news outlets. For publishers, Purify Digital underscores substantial fill rates, tailored support, and robust monetization strategies for traffic that may not be fully utilized. Advertisers, in turn, gain from partnerships with publishers via programmatic campaigns, accurate ad targeting, and continuous performance improvements. The network is committed to transparency, providing carefully selected campaigns, personalized account management, and attractive cost-per-thousand impressions (CPMs) to ensure maximum value for its collaborators. Furthermore, Purify Digital continuously seeks to foster advantageous partnerships between advertisers and publishers by delivering innovative and effective advertising solutions that adapt to the evolving digital landscape. This commitment to evolution not only enhances the efficacy of campaigns but also strengthens the overall ecosystem of digital advertising.
What is FreeWheel Beeswax?
Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.
Integrations Supported
33Across Lexicon
AOL Mail
Adobe Advertising Cloud
Beachfront
Delivr
FreeWheel DemandSuite
FreeWheel Strata
InMobi
LiveRamp
NordVPN
Integrations Supported
33Across Lexicon
AOL Mail
Adobe Advertising Cloud
Beachfront
Delivr
FreeWheel DemandSuite
FreeWheel Strata
InMobi
LiveRamp
NordVPN
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Purify Digital
Date Founded
2007
Company Location
United Kingdom
Company Website
purifydigital.com
Company Facts
Organization Name
FreeWheel
Company Location
Netherlands
Company Website
www.freewheel.com/beeswax