PwC Customer Link vs. Narrator

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

Narrator introduces an innovative approach to data management that allows users to obtain answers to inquiries seamlessly, without the necessity of developing new models or altering SQL. Unlike other data companies that concentrate on model and table management, our solution completely removes these requirements. By modeling each business concept just once and utilizing any data source in your warehouse, everything is efficiently organized within a singular time-series table. The setup for each model is accomplished in a mere five minutes, and once in place, it remains effective for addressing new questions without further modifications. Consequently, this means that new inquiries or metrics can be tackled without the need for additional data preparation. Every business concept can be analyzed, visualized, and interconnected effortlessly, all while bypassing SQL entirely and taking advantage of any data present in your warehouse. At Narrator, we place a strong emphasis on security, embedding it into every phase of our development rather than considering it merely an afterthought. By nurturing an environment where your team feels empowered to ask an endless variety of follow-up questions, we foster a culture that encourages curiosity and enables the business to explore, adapt, and innovate on a continuous basis. This methodology not only improves data accessibility but also promotes collaborative growth throughout all departments, resulting in a more interconnected and agile organization. Ultimately, Narrator transforms the way businesses interact with data, making it a vital tool for driving informed decision-making and strategic development.