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Astra by Redbox Mobile

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What is Qi Ads?

Qi Ads distinguishes itself as a self-service mobile advertising solution that leverages cutting-edge machine learning techniques to improve its capabilities. It enables the acquisition of mobile traffic through CPI and CPA payment models while automatically optimizing key metrics such as installations, user sign-ups, return on ad spend (ROAS), and user retention rates. Offering access to over 20 varied mobile traffic sources, which include SSPs, numerous ad networks, and OEMs like Unity, IronSource, Mintegral, Bigo, Xiaomi, Vivo, Oppo, Transsion, and Huawei, Qi Ads provides a rich inventory for advertisers to tap into. Campaign management is straightforward for users, who simply need to upload their creatives and choose an optimization strategy that suits their needs. Qi Ads consistently evaluates and fine-tunes traffic in real-time to guarantee optimal performance. Furthermore, it features integrated fraud protection and delivers transparent analytics, empowering users to maintain trust in their advertising initiatives. Importantly, the platform has no minimum budget requirement, thus ensuring accessibility for businesses of all sizes, which enhances its appeal in the competitive advertising landscape. Moreover, this flexibility allows startups and smaller enterprises to compete effectively alongside larger companies.

What is Astra by Redbox Mobile?

Astra by Redbox Mobile delivers specialized services in mobile app marketing, with a strong focus on Apple Search Ads optimization through its innovative platform, Astra. This AI-driven solution automates campaign management and reporting, allowing marketers to minimize manual intervention while maximizing results. Astra leverages machine learning to continuously discover and evaluate new keywords, optimize bids dynamically, and intelligently pace budgets by scheduling spend throughout different times of the day. The platform’s Astra Experiments feature offers a robust framework for A/B testing custom product pages and ad creatives, providing quick, consolidated reporting to inform decisions. It supports multi-placement advertising strategies and advanced keyword reporting by integrating seamlessly with mobile measurement partners to track revenue and performance metrics such as ROAS and share of voice. Astra’s collaborative dashboard enhances team workflows by enabling comprehensive data visualization and comparisons across campaigns, regions, and ad formats. Since winning the Most Effective UA Platform award in 2023, Astra has become known for boosting campaign efficiency by about 30% and delivering better budget performance. Redbox Mobile also provides expert support to help clients transition easily from previous Apple Search Ads platforms, guiding them through demos, free trials, and personalized onboarding. Additionally, the company keeps users informed about security with active phishing alerts and provides ongoing insights through a blog and events. Overall, Astra by Redbox Mobile combines technology, creativity, and customer service to help app marketers drive growth through smarter, automated Apple Search Ads campaigns.