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What is Quotient for Advertisers?

The path a consumer takes before making a purchase is characterized by a multitude of interactions, necessitating a marketing strategy that captures this intricacy. Quotient for Advertisers equips brands with the means to strategize, execute, assess, and refine the impact of each consumer interaction throughout their purchasing journey while also cultivating loyalty via our leading promotional and media platforms. With the Quotient Media Platform, advertisers gain access to essential tools for planning, purchasing, and evaluating the success of their media placements as part of a unified media strategy. They can opt for either our all-inclusive service model or self-service alternatives, enabling them to utilize first-party data to effectively design, target, and measure their campaigns. This adaptability not only allows brands to enhance consumer engagement but also helps them realize a higher return on their advertising investments, paving the way for more fruitful marketing results. In an ever-evolving marketplace, leveraging these strategies can empower brands to stay ahead of their competition and connect meaningfully with their audience.

What is Nielsen Media Impact?

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Quotient Technology

Company Location

United States

Company Website

www.quotient.com/advertiser-solutions/

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/media-impact/

Categories and Features

Categories and Features

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