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What is Rakuten Advertising?

Effectively capture your audience's attention across all device sizes, from small smartphones to large home televisions. Harness the skills of top-tier industry experts who have a proven track record of delivering results for diverse brands. Implement cutting-edge technology to oversee your marketing campaigns, guaranteeing successful results at every stage of the process. Showcase advertisements with strong visibility in a secure environment within the Rakuten ecosystem. Our carefully selected group of leading publishers connected to Rakuten’s audience engine is in high demand among advertisers globally. We deliver measurable results and dependable outcomes, nurturing brand loyalty and encouraging repeat customers. Our vast array of premium ad inventory is expertly handled by Rakuten’s knowledgeable local CTV specialists. Enjoy a seamless onboarding experience free of hidden technology fees or intermediaries, ensuring both clarity and effectiveness throughout the procedure. This strategy empowers brands to excel in a competitive landscape while fostering innovation and creativity in their marketing efforts.

What is Madhive?

The transformation of television advertising has taken a significant leap forward, presenting a comprehensive programmatic solution that caters to the current landscape, anticipated developments, and future trends. Refine your campaign tactics and accurately predict results with precision. Develop requests for proposals (RFPs), pinpoint your target demographics, and enhance your dayparting strategies for maximum impact. Our pre-sales planner provides an instant and in-depth overview of the opportunities within the programmatic CTV bidding landscape. We have carefully charted US households, covering all OTT markets in 210 designated market areas (DMAs) across the nation. With our sophisticated decision-making engine, insightful data, and localized collaboration, you gain unparalleled visibility into hard-to-reach target groups. This fosters intelligent purchasing decisions, swift execution, and improved performance from a granular local perspective. Whether you need a standard setup or a customized solution, our adaptable user interface is designed to meet all your needs. You can seamlessly integrate your own data, order management systems, or deal identifiers, while our all-encompassing platform, proprietary bidding technology, and identity graph handle the complexities. The essential tools you need are meticulously designed for modern television advertising. Amplify your CTV outreach and drive revenue growth across all media channels, ensuring your competitive edge in an ever-changing market landscape. Ultimately, the future of advertising transcends simply reaching audiences; it revolves around deeply understanding them and engaging them in meaningful ways that foster lasting connections.

Media

Media

Integrations Supported

5X
CTVision+
Ketch
Kochava
MINT
Payouts.com
Supermetrics

Integrations Supported

Placements.io

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/media/

Company Facts

Organization Name

Madhive

Company Location

United States

Company Website

www.madhive.com

Categories and Features

Affiliate

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Retargeting

Not specified

Categories and Features

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