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What is Rationale?

Introducing Rationale, an innovative AI solution tailored for business owners, managers, and individuals seeking guidance through complex decision-making processes. By simply entering the decision you’re facing or the alternatives you’re weighing, our cutting-edge GPT and in-context learning algorithms can help you identify the pros and cons, generate a SWOT analysis, and conduct multi-criteria or causal analysis to facilitate a thorough evaluation of your options. Rationale considers all relevant factors alongside your specific context, steering you toward informed choices. A newly launched outcomes analysis feature allows you to visualize potential consequences of your decisions through a detailed causal chain, presenting results in a clear, tree-like structure that outlines up to three levels of impact. This tool not only emphasizes immediate results but also investigates subsequent effects stemming from various scenarios. Furthermore, you can enhance the analysis by sharing additional information about your background and business, while managing multiple profiles provides the flexibility to switch effortlessly between different contexts for customized insights. Ultimately, Rationale equips you with the tools you need to navigate decision-making with greater clarity and assurance, ensuring that each choice you make is well-founded and strategically sound. This empowers you to tackle challenges head-on and make decisions that align with your long-term goals.

What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

Media

Media

No images available

Integrations Supported

Google Analytics
Meta Ads
Shopify

Integrations Supported

Google Analytics
Meta Ads
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$9.99 per month
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Rationale

Company Website

rationale.jina.ai/

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Categories and Features

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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