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Ratings and Reviews 0 Ratings
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What is Rationale?
Introducing Rationale, an innovative AI solution tailored for business owners, managers, and individuals seeking guidance through complex decision-making processes. By simply entering the decision you’re facing or the alternatives you’re weighing, our cutting-edge GPT and in-context learning algorithms can help you identify the pros and cons, generate a SWOT analysis, and conduct multi-criteria or causal analysis to facilitate a thorough evaluation of your options. Rationale considers all relevant factors alongside your specific context, steering you toward informed choices. A newly launched outcomes analysis feature allows you to visualize potential consequences of your decisions through a detailed causal chain, presenting results in a clear, tree-like structure that outlines up to three levels of impact. This tool not only emphasizes immediate results but also investigates subsequent effects stemming from various scenarios. Furthermore, you can enhance the analysis by sharing additional information about your background and business, while managing multiple profiles provides the flexibility to switch effortlessly between different contexts for customized insights. Ultimately, Rationale equips you with the tools you need to navigate decision-making with greater clarity and assurance, ensuring that each choice you make is well-founded and strategically sound. This empowers you to tackle challenges head-on and make decisions that align with your long-term goals.
What is Causality Engine?
Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation.
By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations.
The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon.
By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains.
The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.
Media
No images available
Integrations Supported
Google Analytics
Meta Ads
Shopify
API Availability
Has API
API Availability
Has API
Pricing Information
$9.99 per month
Free Trial Offered?
Free Version
Pricing Information
$99/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Rationale
Company Website
rationale.jina.ai/
Company Facts
Organization Name
Causality Engine
Date Founded
2023
Company Location
Netherlands
Company Website
causalityengine.ai
Categories and Features
Decision Support
Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking