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What is RealEye?

Eye-tracking analysis can be completed in just eight hours. Traditionally, eye-tracking research was expensive, often costing thousands of dollars, and necessitated specialized equipment tied to laboratory settings. However, with the advent of sophisticated eye-tracking algorithms, it is now possible to monitor exactly what individuals observe within a mere 64 pixels in precision, which is roughly equivalent to the dimensions of a button. This advancement has significantly democratized access to eye-tracking technology for researchers and businesses alike.

What is Eyetracker?

Utilizing both mobile (real-world) and static (screen-based) eye tracking techniques, we provide detailed and accurate insights into how customers interact with various products, highlighting their areas of focus and cognitive involvement, which culminates in actionable recommendations. Unlike conventional research methods that often rely on self-reported data that may only reflect what individuals think they noticed, eye tracking serves as a dependable tool to reveal what truly draws their attention. This advanced technology fosters a more precise understanding of visual engagement, moving beyond the limitations of subjective accounts of viewing experiences. Static eye tracking, also known as fixed eye tracking, employs a system that tracks a participant's eye movements while they are seated in front of a computer display or a life-sized projected image, yielding essential data on visual attention trends. By employing these methods, businesses can more effectively customize their products and marketing tactics based on actual behaviors rather than misconceptions, ultimately enhancing customer satisfaction and engagement. The integration of this technology into market research signifies a paradigm shift towards data-driven decision-making.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$59.00/project

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

RealEye

Date Founded

2017

Company Location

Poland

Company Website

www.realeye.io

Company Facts

Organization Name

Eyetracker

Company Location

United Kingdom

Company Website

eyetracker.co.uk

Categories and Features

Eye Tracking

Not specified

Predictive Analytics

For Education
Modeling & Simulation
Sentiment Analysis

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management

Categories and Features

Eye Tracking

Not specified

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