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What is RealEye?
Eye-tracking analysis can be completed in just eight hours. Traditionally, eye-tracking research was expensive, often costing thousands of dollars, and necessitated specialized equipment tied to laboratory settings. However, with the advent of sophisticated eye-tracking algorithms, it is now possible to monitor exactly what individuals observe within a mere 64 pixels in precision, which is roughly equivalent to the dimensions of a button. This advancement has significantly democratized access to eye-tracking technology for researchers and businesses alike.
What is Eyetracker?
Utilizing both mobile (real-world) and static (screen-based) eye tracking techniques, we provide detailed and accurate insights into how customers interact with various products, highlighting their areas of focus and cognitive involvement, which culminates in actionable recommendations. Unlike conventional research methods that often rely on self-reported data that may only reflect what individuals think they noticed, eye tracking serves as a dependable tool to reveal what truly draws their attention. This advanced technology fosters a more precise understanding of visual engagement, moving beyond the limitations of subjective accounts of viewing experiences. Static eye tracking, also known as fixed eye tracking, employs a system that tracks a participant's eye movements while they are seated in front of a computer display or a life-sized projected image, yielding essential data on visual attention trends. By employing these methods, businesses can more effectively customize their products and marketing tactics based on actual behaviors rather than misconceptions, ultimately enhancing customer satisfaction and engagement. The integration of this technology into market research signifies a paradigm shift towards data-driven decision-making.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
API Availability
Pricing Information
$59.00/project
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Windows
Mac
Linux
Supported Platforms
SaaS
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Not specified
Company Facts
Organization Name
RealEye
Date Founded
2017
Company Location
Poland
Company Website
www.realeye.io
Company Facts
Organization Name
Eyetracker
Company Location
United Kingdom
Company Website
eyetracker.co.uk
Categories and Features
Eye Tracking
Not specified
Predictive Analytics
For Education
Modeling & Simulation
Sentiment Analysis
Web Analytics
Conversion Tracking
Goal Tracking
Multiple Site Management
Categories and Features
Eye Tracking
Not specified