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What is Realeyes?

Evaluating how humans focus and emotionally respond to advertisements is crucial for maximizing both creative impact and media efficiency. Our emotion classification system is distinguished by its remarkable accuracy, bolstered by a culturally relevant and comprehensive AI training dataset. In today's world, which is rife with distractions, leading brands utilize Realeyes to refine their advertising strategies and ensure they capture the utmost attention of viewers. We meticulously assess the attention levels and emotional responses of your target demographic as they interact with your content on their personal devices. Realeyes employs an AI-powered platform recognized as the most sophisticated in the field, using webcams to monitor viewer engagement in a manner similar to human observation, which enhances the reliability of the data collected. The Audience Retention algorithm, calibrated with real-world performance metrics from advertisers and collaborators, guarantees its precision. Originally developed from insights gathered from over 200 advertisements across seven diverse markets, this algorithm achieves an impressive 85% correlation with actual video view-through rates, demonstrating its effectiveness. By leveraging this rich data, brands can fundamentally enhance their advertising approaches and forge deeper connections with their audiences, ultimately leading to more impactful campaigns. This level of insight allows for continual refinement and adaptation of advertising strategies to meet ever-changing consumer behaviors and preferences.

What is Omeda?

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

Media

Media

Integrations Supported

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
BlueConic
Chamaileon
CredSpark
Digioh
Facebook
FreshAddress
Leaky Paywall
Leverage
Lytics
ONEcount
Taxi for Email

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Realeyes

Date Founded

2007

Company Location

United Kingdom

Company Website

www.realeyesit.com

Company Facts

Organization Name

Omeda

Date Founded

1978

Company Location

United States

Company Website

main.omeda.com

Categories and Features

Audience Intelligence

Not specified

Categories and Features

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