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What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

What is 152 Media?

Elevate your website's earnings by more than 30% with a simple implementation process. By adding just one line of code, our cutting-edge solution allows publishers to connect their inventory with multiple premium demand sources that engage in real-time competition, leading to improved CPMs and fill rates. Notably, 58% of the leading 10,000 publishers in the United States have already embraced header bidding. Take the initiative now to witness an instant boost in your revenue. Integrating our unique demand, which includes direct advertisers and PMPs, can further enhance your financial returns. The intricate realm of programmatic advertising can feel as daunting as navigating an airplane without instruments. Eliminate the uncertainties of the programmatic environment with our all-encompassing dashboard, which delivers real-time insights into your revenue progression, evaluates the effectiveness of each demand source, and offers complete transparency on every element of the header bidding process. In addition, SIMON AI, an advanced machine learning system, is designed to optimize the programmatic stack, including ADX, ensuring maximum efficiency around the clock, every day of the year, enabling you to effortlessly maintain a competitive edge. Don’t miss out on this chance to revamp your revenue strategy and achieve long-term growth in your digital advertising initiatives, ultimately paving the way for a more profitable future.

Media

Media

Integrations Supported

CPMStar
Decide
Google Ad Manager
GumGum
Xandr

Integrations Supported

CPMStar
Decide
Google Ad Manager
GumGum
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Company Facts

Organization Name

152 Media

Company Location

United States

Company Website

152media.com

Categories and Features

Categories and Features

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