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What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

What is Adomik?

The Adomik Platform acts as an essential resource for leading publishers, allowing them to collect and organize their revenue data from numerous sources, including ad servers, SSPs, and header bidding partners. By offering extensive visibility and analysis of monetization strategies, Adomik enables publishers to significantly improve their revenue outcomes. Leverage your advertising revenue data, ranging from overall aggregated earnings to granular bid-level details, along with insightful market benchmarking, to enhance the performance of your advertising team and increase profitability. Quickly identify issues and apply advertising analytics to tackle challenges related to deals, PMPs, and your overall stack configurations. Empower your sales team with timely insights about new programmatic campaigns and brand budgets emerging within your sector. Fine-tune your pricing strategies to maximize revenue generation. Furthermore, the platform streamlines the management of internal and financial reporting, sales compensation plans, and publisher settlements, ensuring a holistic approach to revenue oversight. With these robust features, publishers can more adeptly navigate the intricacies of the advertising ecosystem and ultimately achieve better financial outcomes. This comprehensive tool not only simplifies revenue management but also positions publishers for sustained growth in a competitive market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.01
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Company Facts

Organization Name

Adomik

Company Location

France

Company Website

www.adomik.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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