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What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

What is Collectcent?

Collectcent distinguishes itself as a key player in the realm of programmatic advertising technology, working closely with direct publishers and advertisers globally through various pricing models like CPM, CPI, and CPA. Our aim is to provide all-encompassing digital advertising solutions across mobile, desktop, OTT, and in-app platforms to support clients in reaching their goals. We empower thousands of app and web publishers from a myriad of sectors, including e-commerce, gaming, travel, entertainment, and telecommunications, to maximize monetization and revenue. Each day, we manage over 3.5 billion impressions across various formats, including Display, Native, Banner, and Video. Our state-of-the-art auto-optimization technology seamlessly integrates with all leading publisher integration methods, such as Tag-based, Header Bidding, API, and SDK, guaranteeing that inventory reaches a precisely targeted tier I demand stack. Within our Ad Exchange framework, we conduct real-time bidding to buy and supply traffic in a streamlined manner. To ensure the highest quality of traffic, we utilize a combination of in-house and third-party fraud detection systems, which consistently keep our SIVT percentage below acceptable limits. Therefore, we are committed to preserving the integrity and effectiveness of the advertising ecosystem while continuously innovating to enhance our services. Our relentless pursuit of excellence in advertising technology sets us apart in a competitive landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Company Facts

Organization Name

Collectcent

Date Founded

2013

Company Location

India

Company Website

www.collectcent.com/what-we-do.html

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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