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What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

What is DV Publisher Suite?

Boost the profitability of your premium inventory by leveraging the DV Publisher Suite, which provides a centralized hub for measurement, insights, and crucial tools aimed at enhancing ad delivery, improving inventory quality, and optimizing revenue outcomes. As one of the industry's leading comprehensive yield solutions, it enables you to accelerate revenue growth through data automation, insights into media quality, and inventory optimization tailored for both direct-sold and programmatic inventory. With DV, you can focus on your core revenue-generating efforts rather than getting bogged down with spreadsheets and manual workflows. By integrating all your data sources and revenue streams, you gain the ability to make data-driven decisions backed by thorough reporting and interactive dashboards. Additionally, streamline your operations and simplify billing processes by visually monitoring campaign performance, including pacing and discrepancies. Uncover lucrative new revenue streams by pinpointing high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, ensuring that your ad operations run efficiently and effectively. In this manner, the DV Publisher Suite not only enhances your yield but also strategically positions you for sustained growth in a highly competitive environment. Embrace these advanced capabilities to stay ahead in the ever-evolving landscape of digital advertising.

Media

Media

Integrations Supported

Integrations Supported

AppLovin
Brightcom
Celtra
Criteo
DistroScale
Dstillery
Equativ
Farvision ERP
MobFox
Nielsen Marketing Cloud
Oracle Moat
Revcontent
RhythmOne
Salesforce
Tapad
VIDAZOO
YouTube
ownerIQ CoEX

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Company Facts

Organization Name

DoubleVerify

Date Founded

2007

Company Location

United States

Company Website

www.ad-juster.com

Categories and Features

Advertising

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Advertising

Not specified

Marketing Analytics

Not specified

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