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What is Red Volcano?

With an extensive compilation of 24 million websites within a robust research platform crafted specifically for SSPs, ad networks, DSPs, and agencies to identify publishers, this tool boasts ad tag information gathered from our dedicated crawlers, alongside traffic analytics, contact details, and full functionalities for ads.txt and Sellers.json. It uniquely serves as the only app discovery platform specifically designed for the ad tech sector. Our advanced tracking technology monitors more than 3 million applications in real-time, providing essential contact information as well as App-ads.txt and Sellers.json resources. To protect your revenue, our alerts regarding ads.txt changes deliver instant notifications about any modifications to a publisher’s ads.txt file, ensuring you are quickly updated on the addition or removal of lines or the introduction of new entities. We empower global businesses to elevate their revenue streams and deepen market insights through the development of tools that gather pertinent data customized to their requirements. In addition, we enhance this process by automating the integration of intelligence directly into vital business functions, assuring that organizations can utilize data proficiently. This innovative methodology not only boosts operational efficiency but also equips companies to make decisions grounded in real-time data insights, ultimately shaping a more strategic approach to navigating the ad tech landscape. Furthermore, businesses can leverage these insights to stay ahead of trends and better understand their competitive positioning in the market.

What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€500 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

Red Volcano

Date Founded

2016

Company Location

United Kingdom

Company Website

www.redvolcano.io

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Categories and Features

Advertising

Not specified

Categories and Features

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