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What is RedLotus?

RedLotus acts as a vital link between advertisers and their intended audiences across a range of devices, enabling extensive connections on a large scale. We provide top-tier digital advertising solutions and branded content distribution that emphasize brand safety, drawing on insights from a mix of first, second, and third-party data sources. Our flexible services empower advertisers, brands, and content creators to effectively deliver relevant and engaging messages to consumers on diverse platforms, such as advanced TV, display, mobile, and tablets. Our all-encompassing unified platform guarantees direct and efficient connections that enhance the experience for both advertisers and publishers alike. Furthermore, we are proactive in tackling challenges related to fraud and malvertising within our ecosystem. By implementing unique detection algorithms and utilizing information from trusted third-party verification partners, we ensure a high standard of quality for both supply and demand partners, ultimately creating a reliable advertising landscape. This dedication to maintaining integrity not only strengthens the trust among all market participants but also contributes to the overall success of advertising campaigns. Ultimately, our focus on building a transparent environment is key to fostering long-term partnerships.

What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

Media

Media

Integrations Supported

Integrations Supported

Amazon Ads
DV Publisher Suite
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Sovrn
SpotX
Verve
Xandr
iion

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

RedLotus

Date Founded

2019

Company Location

China

Company Website

redlotus.com/programmatic/

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

Categories and Features

Ad Networks

Not specified

Video Advertising

Not specified

Categories and Features

Ad Networks

Not specified

Advertising

Not specified

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