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What is RedLotus?

RedLotus acts as a vital link between advertisers and their intended audiences across a range of devices, enabling extensive connections on a large scale. We provide top-tier digital advertising solutions and branded content distribution that emphasize brand safety, drawing on insights from a mix of first, second, and third-party data sources. Our flexible services empower advertisers, brands, and content creators to effectively deliver relevant and engaging messages to consumers on diverse platforms, such as advanced TV, display, mobile, and tablets. Our all-encompassing unified platform guarantees direct and efficient connections that enhance the experience for both advertisers and publishers alike. Furthermore, we are proactive in tackling challenges related to fraud and malvertising within our ecosystem. By implementing unique detection algorithms and utilizing information from trusted third-party verification partners, we ensure a high standard of quality for both supply and demand partners, ultimately creating a reliable advertising landscape. This dedication to maintaining integrity not only strengthens the trust among all market participants but also contributes to the overall success of advertising campaigns. Ultimately, our focus on building a transparent environment is key to fostering long-term partnerships.

What is AudienceReport?

Advertisers and agencies now have access to an all-encompassing dashboard that allows for the assessment of ad performance across multiple channels, making it easier to pinpoint which methods resonate best with their intended audience while maintaining privacy and eliminating the need for third-party cookies. As viewers increasingly engage with content on a wide range of devices and platforms, the difficulty of assessing effectiveness has grown, exacerbated by the lack of independent and standardized metrics, along with the looming removal of third-party cookies. AudienceReport aggregates campaign data from various sources into one unified view, simplifying the process of analyzing both performance and engagement metrics concerning the target market. This efficient method not only deepens understanding but also streamlines the strategic distribution of advertising budgets to maximize return on investment. By enabling comparisons of performance across different channels, this approach supports more informed decision-making and enhances the overall effectiveness of advertising campaigns. Furthermore, with the evolving landscape of digital marketing, keeping track of data insights has never been more critical for sustaining competitive advantages.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RedLotus

Date Founded

2019

Company Location

China

Company Website

redlotus.com/programmatic/

Company Facts

Organization Name

AudienceProject

Date Founded

2010

Company Location

Denmark

Company Website

www.audienceproject.com/see-the-bigger-picture/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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