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What is Reelo?

Reelo is a customer engagement and marketing platform built specifically for restaurants. It helps F&B brands capture customer data, run loyalty programs, and stay connected with guests through personalized WhatsApp and SMS campaigns. The platform brings together CRM, loyalty, referrals, feedback collection, and campaign automation into a single system, reducing the need for multiple disconnected tools. Restaurants can track customer visits, spending patterns, and engagement history, and use these insights to segment guests into groups such as regulars, first-time visitors, and lapsed customers. Reelo enables restaurants to move beyond point-based loyalty by offering behaviour-driven engagement. Brands can set up tiered loyalty programs, win-back campaigns, birthday and anniversary offers, referral incentives, and time-bound rewards that encourage repeat visits. With built-in WhatsApp marketing and automation, restaurants can send targeted messages based on customer behavior, special occasions, or inactivity—without relying on generic discount blasts. The platform integrates with popular restaurant POS systems and messaging providers, allowing customer data from dine-in, delivery, and walk-in orders to flow into one centralized dashboard. Reelo is well suited for restaurants, cafes, QSRs, and multi-outlet brands looking to improve retention, increase repeat business, and build long-term customer relationships.

What is Loyax?

Loyax functions as an all-encompassing loyalty management platform that enables businesses to optimize their loyalty initiatives, manage campaigns efficiently, and leverage features such as loyalty cards, a mobile application, and various omnichannel communication strategies. This solution is fully customizable, empowering companies to create loyalty programs that align closely with their unique brand image. By enhancing mobile engagement, businesses can interact with customers in real-time, gaining valuable insights into their preferences to customize offers effectively. Showcasing gratitude to loyal customers can be achieved through a variety of incentives such as discounts, vouchers, cashback, and other rewarding options that can be tailored. Boost your marketing efforts with targeted campaigns that can be executed via email, social media, and push notifications, while encouraging existing customers to become advocates for your business to attract new ones. It's essential to ensure that your most important customers feel valued and appropriately rewarded for their commitment. As a robust loyalty management solution designed for enterprises, Loyax helps businesses nurture strong customer relationships through strategic, data-driven methods aimed at retention, attraction, and engagement, ultimately fostering lasting loyalty and driving growth. Furthermore, by continuously analyzing customer feedback, Loyax allows businesses to adapt and refine their loyalty strategies, ensuring sustained success over time.

Media

Media

Integrations Supported

ALLPOS
Ciferon
DotPe
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

Integrations Supported

ALLPOS
Ciferon
DotPe
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

API Availability

Has API

API Availability

Has API

Pricing Information

₹2500/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Reelo

Date Founded

2016

Company Location

India

Company Website

www.reelo.io

Company Facts

Organization Name

Sirma

Date Founded

1992

Company Location

Bulgaria

Company Website

sirma.com/products/customer-intelligence-suite/loyax.html

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Restaurant Marketing

Advertising Management
CRM
Customer Data Platform
Email Marketing
Feedback Management
Loyalty Management
Marketing Automation
Menu Management
Online Ordering
Personalization
Promotion Management
SMS Marketing
Social Media Management
Website Builder

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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