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What is Retail Sensing?

Testing reveals that video-based systems for counting individuals can achieve accuracy levels that surpass 98%. This impressive precision is obtained without infringing on individual anonymity. An overhead surveillance camera, whether CCTV or IP, oversees the movement of people within a specific area. This camera connects to a counting mechanism that accurately detects and records the number of individuals traversing a designated counting zone. The information gathered by these counters can be sent through several methods such as Wi-Fi, the Internet, IoT protocols, IP, Ethernet, RS485, or RS232. By combining these counts with real-time sales data from a point-of-sale (POS) system, businesses can gain immediate insights into their sales conversion performance. To effectively manage large entrances and spacious areas, multiple cameras can be linked across the ceiling space. Furthermore, an integrated video server allows for the simultaneous viewing of live footage alongside the respective people counts, facilitating accurate verification and remote system configuration. Once the system is established, it can be fine-tuned to transmit only the counting data over the network, which aids in conserving bandwidth. For remote commissioning purposes, it is also feasible to replay the videos utilized for counting. This comprehensive approach not only boosts data precision but also significantly enhances operational efficiency, leading to better decision-making for businesses. Ultimately, the integration of these technologies paves the way for smarter resource management and improved customer experiences.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

KnowledgeHound
TrendSpottr

Integrations Supported

KnowledgeHound
TrendSpottr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Retail Sensing

Date Founded

2013

Company Location

United Kingdom

Company Website

www.retailsensing.com/about-retail-sensing.html

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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