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What is River CRM?

Leveraging and applying customer feedback can greatly improve engagement strategies. It is essential to accurately record customer concerns during or after support sessions to drive enhancements. By assessing customer input, organizations can identify specific areas needing improvement in their service offerings. In contrast to traditional loyalty initiatives that focus mainly on customer retention, innovative engagement tactics assess various customer behaviors that add value to the company. A cohesive marketing management system offers valuable insights into promotional efforts, manages budgets and resources effectively, and supports the development of automated, multi-channel marketing campaigns. Furthermore, an intuitive design tool allows users to easily organize different types of questions on forms with a straightforward drag-and-drop interface. Distribution options include sending emails to leads or contacts and embedding links or iframes within websites. By concentrating on a holistic understanding of customer habits, these approaches not only boost retention rates but also cultivate stronger relationships and value generation within the enterprise, ultimately leading to a more engaged and satisfied customer base.

What is Reelo?

Reelo is a customer engagement and marketing platform built specifically for restaurants. It helps F&B brands capture customer data, run loyalty programs, and stay connected with guests through personalized WhatsApp and SMS campaigns. The platform brings together CRM, loyalty, referrals, feedback collection, and campaign automation into a single system, reducing the need for multiple disconnected tools. Restaurants can track customer visits, spending patterns, and engagement history, and use these insights to segment guests into groups such as regulars, first-time visitors, and lapsed customers. Reelo enables restaurants to move beyond point-based loyalty by offering behaviour-driven engagement. Brands can set up tiered loyalty programs, win-back campaigns, birthday and anniversary offers, referral incentives, and time-bound rewards that encourage repeat visits. With built-in WhatsApp marketing and automation, restaurants can send targeted messages based on customer behavior, special occasions, or inactivity—without relying on generic discount blasts. The platform integrates with popular restaurant POS systems and messaging providers, allowing customer data from dine-in, delivery, and walk-in orders to flow into one centralized dashboard. Reelo is well suited for restaurants, cafes, QSRs, and multi-outlet brands looking to improve retention, increase repeat business, and build long-term customer relationships.

Media

Media

Integrations Supported

ALLPOS
Ciferon
DotPe
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

Integrations Supported

ALLPOS
Ciferon
DotPe
Gofrugal ServeEasy
LUCID POS
Petpooja
Posify
Quickbill
RanceLab
Restroworks
RomioTech Cloud Kitchen
VasyERP
eZee Burrp!

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

₹2500/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

River CRM

Company Location

Taiwan

Company Website

www.rivercrm.com

Company Facts

Organization Name

Reelo

Date Founded

2016

Company Location

India

Company Website

www.reelo.io

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Restaurant Marketing

Advertising Management
CRM
Customer Data Platform
Email Marketing
Feedback Management
Loyalty Management
Marketing Automation
Menu Management
Online Ordering
Personalization
Promotion Management
SMS Marketing
Social Media Management
Website Builder

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