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What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

What is MPCPy?

MPCPy is a Python-based library specifically created to facilitate the testing and implementation of occupant-integrated model predictive control (MPC) in building systems. This innovative tool focuses on utilizing data-driven, simplified physical or statistical models to predict the performance of buildings and improve control methodologies. It consists of four key modules that offer object classes for tasks such as data importation, engagement with either real or simulated systems, estimation and validation of data-driven models, and optimization of control inputs. While MPCPy acts as a comprehensive integration platform, it relies on a variety of free, open-source third-party software for executing models, conducting simulations, implementing parameter estimation techniques, and optimizing solvers. This includes Python libraries for scripting and data manipulation, as well as specialized software solutions designed for specific functions. Importantly, the tasks involving modeling and optimization of physical systems are currently based on the requirements of the Modelica language, which significantly enhances the package's flexibility and capabilities. Overall, MPCPy empowers users to harness sophisticated modeling methods within a dynamic and cooperative environment, ultimately fostering improved building system performance. Furthermore, it opens up opportunities for researchers and practitioners alike to experiment with cutting-edge control strategies tailored to real-world scenarios.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel
Python
Ubuntu

Integrations Supported

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel
Python
Ubuntu

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Company Facts

Organization Name

MPCPy

Company Location

United States

Company Website

github.com/lbl-srg/MPCPy

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