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What is Roialty?

Roialty represents a groundbreaking approach to customer profiling and digital loyalty marketing, embraced by international brands and agencies to convert once-ignored anonymous data into lifelong customer loyalty. Its versatile functionalities enable the design of engaging experiences that emphasize profile-centric tactics aimed at boosting both customer loyalty and retention, while providing vital metrics to evaluate the effectiveness of marketing initiatives. By utilizing social customer segmentation, Roialty introduces important dynamic traits and insights that refine marketing segmentation abilities, guaranteeing a highly tailored customer experience. This holistic methodology not only cultivates loyalty but also equips brands with the tools necessary for making informed decisions that enhance their marketing strategies. As a result, companies can better understand their audience and adjust their efforts to meet evolving customer needs.

What is Custobar?

Custobar functions as an all-encompassing omnichannel marketing platform that integrates and activates customer data to improve tailored marketing initiatives and strengthen brand loyalty. Its Customer Data Platform aggregates and normalizes information from both offline and online interactions, establishing a GDPR-compliant central repository that supports dynamic segmentation and delivers in-depth insights, including analyses of ROI and the overall health of the database. By leveraging marketing automation, companies can effectively manage comprehensive customer journeys, from the first point of contact to ongoing brand advocacy, and execute highly targeted campaigns while overseeing communication across various channels such as email, SMS, WhatsApp, push notifications, and display ads, all underpinned by detailed performance metrics. Furthermore, the platform presents an array of add-ons that enhance its capabilities, including advertising integrations, advanced loyalty programs, and direct communication options, which collectively boost marketing efficiency. This adaptability allows businesses to customize their strategies in response to the changing preferences and needs of their clientele, ensuring a more personalized experience. Ultimately, Custobar empowers brands to forge deeper connections with their customers, driving engagement and loyalty.

Media

Media

Integrations Supported

BI Book
Erply
Freshdesk
Google Ads
JTL-Shop
Lemonsoft
Magento
Meta Ads Manager
Playable
Shopify
WhatsApp
WooCommerce
Zendesk

Integrations Supported

BI Book
Erply
Freshdesk
Google Ads
JTL-Shop
Lemonsoft
Magento
Meta Ads Manager
Playable
Shopify
WhatsApp
WooCommerce
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€498 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roialty

Date Founded

2014

Company Location

Italy

Company Website

roialty.com

Company Facts

Organization Name

Custobar

Date Founded

2014

Company Location

Finland

Company Website

www.custobar.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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