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What is ROIVENUE?

ROIVENUEâ„¢ is a comprehensive marketing intelligence platform aimed at enhancing return on investment by utilizing data-driven attribution and seamless integration. It consolidates all your customer relationship management, advertising, and web analytics information into a single location, allowing for a more streamlined approach. With the implementation of multi-touch attribution, you can effectively optimize your advertising expenditures for better results. This integration not only saves time but also empowers marketers to make informed decisions based on real-time insights.

What is Maximus?

Maximus is an all-encompassing platform designed for marketing mix modeling, advanced analytics, and precise measurement. Built using R, it incorporates state-of-the-art machine learning and statistical methodologies to provide deep insights. The platform assesses previous marketing initiatives to gauge their influence on sales and return on investment, while also projecting future results. It presents both automated and manual modeling options, complemented by a recommender system that identifies the most suitable models for users. This allows marketers to easily compare different models and modify variables to suit their needs. Moreover, it facilitates the classification of variables such as media channels, promotions, and seasonal trends. Comprehensive reports and visual representations highlight the specific contributions to sales, reinforcing its value for marketers aiming for data-driven strategies. By combining these diverse features, Maximus empowers marketers to make well-informed choices backed by thorough analytics, ultimately enhancing their overall marketing effectiveness.

Media

Media

Integrations Supported

AT Internet
Adform
Adobe Analytics
Bing Visual Search
Criteo
Facebook
Google Ads
Google Analytics
ROI Hunter
X (Twitter)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

€99 per month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

ROIVENUEâ„¢

Date Founded

2018

Company Location

Czech Republic

Company Website

www.roivenue.com

Company Facts

Organization Name

Sapience

Company Website

www.sapience.ae/marketing-mix-modeling-tool/

Categories and Features

Conversion Tracking

Not specified

eCommerce

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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