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What is Rokt?

Rok Ecommerce leverages machine learning to tailor products, services, advertisements, and user experiences from the shopping cart all the way to the confirmation page. This sophisticated technology enables the identification of the optimal product for each individual customer, which not only boosts the average order value (AOV) but also minimizes distractions during the shopping process. By employing data science, Rokt is able to quickly recognize each customer at the crucial Transaction Moment, subsequently suggesting the most effective next step that aligns with the customer’s business goals and their propensity to engage. Additionally, Rokt Ads serves as a unique advertising platform that empowers brands to seize the attention of potential customers on the confirmation pages of leading online retailers, making it an invaluable resource for marketers aiming to enhance their reach and impact. This combination of personalized recommendations and strategic advertising creates a seamless and engaging shopping experience for users.

What is Maropost Merchandising Cloud?

Maropost Merchandising Cloud is an AI-driven ecommerce search and merchandising solution built to improve how shoppers discover products and navigate online catalogs. The platform combines intelligent site search, automated category merchandising, personalized recommendations, and manual merchandising controls within one environment. Its search technology uses shopper behavior, natural language understanding, spelling tolerance, autocomplete, synonyms, and intent-aware ranking to surface relevant results beyond exact keyword matching. This allows shoppers to find products even when they use misspelled terms, vague descriptions, or everyday language that differs from catalog wording. Smart Collections automatically organize category pages using signals such as popularity, inventory, product margin, and historical performance. Merchandising teams can retain direct control by boosting, burying, excluding, or pinning products whenever business priorities need to override automated rankings. Campaign scheduling allows those rules to begin and end automatically for launches, promotions, clearance events, and other merchandising periods. Product recommendation tools use real shopper behavior to generate options such as recently viewed products, bought-together items, trending products, popular items, and personalized suggestions. Recommendations can be placed across home pages, product pages, carts, and category pages, with preview functionality available before publishing changes. Additional controls let merchants manage out-of-stock visibility, remove products from search or autocomplete, and redirect non-product queries without requiring custom development. Maropost Merchandising Cloud integrates with Shopify, BigCommerce, Neto, and Norce to keep merchandising, search, and collection data synchronized with the retailer’s existing storefront.

Media

Media

Integrations Supported

MSIGHTS
Rokt Catalog
Simon AI
Stackreaction

Integrations Supported

Appbrew
Canopy
Maropost Marketing Cloud
Shopify
Stamped
Yotpo
stockinstore

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$149.00/month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Rokt

Date Founded

2010

Company Location

United States

Company Website

rokt.com

Company Facts

Organization Name

Maropost

Date Founded

2011

Company Location

Canada

Company Website

maropost.com/products/merchandising-cloud

Categories and Features

Customer Retention

Not specified

Personalization

Not specified

Categories and Features

eCommerce Search

Not specified

Personalization

Behavioral Targeting
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Upsell & Cross-Sell

Not specified

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