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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Amazon Ads?

Amazon Ads facilitates the expansion of businesses and brands of all sizes. Whether your goal is to increase brand awareness, advertise your offerings, drive sales, or enhance customer loyalty, we equip you with the vital resources needed to discover the most effective advertising strategies that deliver measurable outcomes. To assist you in your journey, we present a comprehensive guide on the benefits of digital advertising, details about the varied products available through Amazon Ads, a structure for setting advertising goals, and a glossary of key industry terminology. The constantly evolving digital environment has opened up new pathways for consumers to locate, investigate, and acquire products and brands. Digital advertisements come in many formats, including text, images, and videos, and they can appear on numerous platforms such as websites, social networks, and streaming services. The digital advertising landscape offers a plethora of advantages, enabling businesses to engage with their target audience in more significant and impactful ways. By taking advantage of these opportunities, companies can not only expand their reach but also enhance their overall engagement with customers, fostering lasting relationships that contribute to long-term success.

Media

Media

Integrations Supported

Bionic for Agencies
Kochava
Amazon Associates
Amazon Brand Lift
Amazon DSP
Amazon Fresh
Amazon Transparent Ad Marketplace (TAM)
Amazon Video Ads
CorralData
Fleece AI
GrowByData
MSIGHTS
Negative Keywords Tool By Karooya
PPCDATAFEED
Placements.io
Quartile
Supermetrics
Weld
Y42
paretos

Integrations Supported

Bionic for Agencies
Kochava
Amazon Associates
Amazon Brand Lift
Amazon DSP
Amazon Fresh
Amazon Transparent Ad Marketplace (TAM)
Amazon Video Ads
CorralData
Fleece AI
GrowByData
MSIGHTS
Negative Keywords Tool By Karooya
PPCDATAFEED
Placements.io
Quartile
Supermetrics
Weld
Y42
paretos

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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