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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Criteo?

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Media

Media

Integrations Supported

Celtra
Kochava
MINT
Acxiom Real Identity
Adzymic
Bionic for Agencies
INCRMNTAL

Integrations Supported

Celtra
Kochava
MINT
5X
Alphalyr
Channable
Freestar
Improvado
Invoca
Klipso
NextDNS
Roundel
Sourcetable
Y42
Yieldlab

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.01
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France, NYC, London, Tokyo, Barcelona

Company Website

www.criteo.com

Categories and Features

Advertising Agency

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Performance Marketing

Not specified

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
Sentiment Analysis

Retail Media Networks

Not specified

Retargeting

Not specified

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