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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Moloco?

Moloco is a state-of-the-art platform that leverages machine learning technology to provide advanced advertising solutions designed to foster business growth through improved strategies for user acquisition, monetization, and engagement. It offers a comprehensive range of tools, including Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, enabling companies across various industries—such as mobile apps, retail, and streaming services—to fully utilize data-driven insights and automation. By tapping into the power of machine learning, Moloco’s platform enhances ad targeting and increases return on investment, while also enriching the customer experience through customized and effective advertising campaigns. This forward-thinking strategy not only aids businesses in achieving their objectives but also evolves in response to the dynamic landscape of market demands, ensuring they remain competitive. As a result, Moloco positions itself as a pivotal partner for companies seeking to thrive in an increasingly complex digital advertising environment.

Media

Media

Integrations Supported

Kochava
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
LumenAd
MINT
ViewNexa
dough

Integrations Supported

Kochava
5X
MyTracker
Placements.io
Segwise

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Moloco

Date Founded

2013

Company Location

United States

Company Website

www.moloco.com

Categories and Features

Advertising Agency

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Click Fraud

Not specified

Machine Learning

Not specified

Media Buying

Not specified

Mobile Advertising

Not specified

Retail Media Networks

Not specified

Retargeting

Not specified

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