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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Moloco?

Moloco is a state-of-the-art platform that leverages machine learning technology to provide advanced advertising solutions designed to foster business growth through improved strategies for user acquisition, monetization, and engagement. It offers a comprehensive range of tools, including Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, enabling companies across various industries—such as mobile apps, retail, and streaming services—to fully utilize data-driven insights and automation. By tapping into the power of machine learning, Moloco’s platform enhances ad targeting and increases return on investment, while also enriching the customer experience through customized and effective advertising campaigns. This forward-thinking strategy not only aids businesses in achieving their objectives but also evolves in response to the dynamic landscape of market demands, ensuring they remain competitive. As a result, Moloco positions itself as a pivotal partner for companies seeking to thrive in an increasingly complex digital advertising environment.

Media

Media

Integrations Supported

Kochava
5X
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
LumenAd
MINT
MyTracker
Placements.io
Segwise
dough

Integrations Supported

Kochava
5X
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
LumenAd
MINT
MyTracker
Placements.io
Segwise
dough

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Moloco

Date Founded

2013

Company Location

United States

Company Website

www.moloco.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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