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What is Roq.ad?

As some essential foundational IDs approach obsolescence, an array of new identifiers is poised to take their place, and Roq.ad stands prepared for this significant shift. This transitional phase presents an ideal opportunity to explore new partnerships centered on identity solutions. Consumers today are increasingly demanding personalized experiences coupled with robust privacy protections. The digital identity environment has historically been disjointed, creating a strong desire among businesses for more profound insights. Can we truly balance personalization with privacy? The short answer is an emphatic YES. By broadening your audience device pool to encompass more devices used by individuals within your target market, you can create a unified brand narrative and a seamless customer experience across different platforms. Furthermore, by delving into your Own Data and utilizing cross-device insights, you can significantly enhance your understanding of consumer behavior. The Roq.ad Private Identity Graph is precisely designed to cater to the unique demands of your enterprise. With its cutting-edge Cross-Device Technology, Roq.ad equips prominent brands to elevate their digital advertising and analytics capabilities. By employing probabilistic modeling, Roq.ad scrutinizes anonymous data collected from diverse sources, such as website activities, mobile app usage, and media campaign traffic, to generate impactful insights. This strategy not only optimizes the efficiency of advertising initiatives but also ensures that consumer privacy is prioritized in the rapidly changing digital landscape, fostering trust and engagement with your audience. As we navigate these transformative changes, embracing innovative identity solutions becomes essential for future success.

What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Adobe Audience Manager
Amazon Web Services (AWS)
BidTheatre
Epsilon Data
InMobi
LiveRamp
Lotame
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Quantcast
Roku OS
StackAdapt
Taboola
TransUnion TruAudience
Vistar
Xandr

Integrations Supported

Adobe Advertising Cloud
Adobe Audience Manager
Amazon Web Services (AWS)
BidTheatre
Epsilon Data
InMobi
LiveRamp
Lotame
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Quantcast
Roku OS
StackAdapt
Taboola
TransUnion TruAudience
Vistar
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roq.ad

Date Founded

2015

Company Location

Germany

Company Website

www.roq.ad/identity-resolution/

Company Facts

Organization Name

Eyeota

Date Founded

2010

Company Location

Singapore

Company Website

www.eyeota.com

Categories and Features

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